Best Day And Time To Post On Linkedin

The Best Time to Post on LinkedIn in 2022

Knowing when to post on LinkedIn can help you connect with your audience when they're most engaged and active (i.e., more likely to share and comment on your posts!).

But how do you actually choose the optimum moment to post on LinkedIn?

All the information is provided in this blog article.

When Is the Best Time to Post on LinkedIn in 2022?

Given that LinkedIn is a professional network, it seems to reason that posting should be done during business hours on weekdays.

It makes sense to publish your material during the week rather than on the weekends since LinkedIn users often scroll during the workday.

The optimal time to post on LinkedIn isn't a one-size-fits-all strategy, though, as each user has a distinct audience and different browsing habits.

The fact that material on LinkedIn often has a longer shelf life than on other platforms should also be kept in mind.

This is due to the fact that LinkedIn's feed contains a balanced mixture of posts and user activity updates in addition to content from the businesses and pages people follow.

For instance, if a user responds to one of your posts by liking, commenting, or otherwise engaging with it, your material may subsequently appear in their followers' news feeds days, weeks, or even months later.

In light of this, posting on LinkedIn at the appropriate time is just as crucial as producing content that is worth sharing, discussing, and like.

How Do I Find My Best Time to Post on LinkedIn?

There is no universally accepted recommendation for when a brand should publish content on LinkedIn, but there are techniques to figure out what works for you.

Here are two methods to assist you determine when is the ideal moment to post on LinkedIn:

#1: Take into account audience locations (and Identify Time Zone Overlaps)

Learning where your audience is located (and what time zone they are in) is one of the first ways you may identify your personal optimal time to post on LinkedIn.

By checking your LinkedIn Analytics, you can learn this.

Visitor Analytics provides information on those who are viewing your page, whilst Follower Analytics provides statistics on visitors who have already become followers.

Both of these dashboards are crucial for determining when to post because they'll help you choose a time that's ideal for both your followers and visitors.

For instance, are there any days of the week where you notice particularly high traffic levels? Do the majority of your followers and visitors reside in a particular area? If so, is there a clear overlap in the time zones?

Just bear in mind that you must either have a Premium Account or create a Company Page in order to use LinkedIn Analytics.

You can avoid this if you don't have access to LinkedIn Analytics by figuring out the ideal time zones based on the audience you have.

For instance, if your company is headquartered in New York and you want to connect with LinkedIn users on the East Coast, you should concentrate on posting during EST business hours, which are between 8AM and 6PM.

The best crossing times for those time zones are, for example, 8 and 9am PST—morning in Vancouver and after-work hours in Paris—if your audience is located in both Vancouver and Paris.

When working with audiences around the world, it can be challenging to post at the appropriate times.

Offline truly means offline according to Later's LinkedIn scheduling tool, which allows you to schedule and set your posts to Auto Publish.

#2: Play around with posting intervals and track your development

You may make a spreadsheet to measure how much engagement you get when you publish at various times, on various days, if you want to experiment with posting timings yourself.

Pick five times spread out over the course of the week to start. Consider peak scrolling periods when choosing the times: the morning commute, lunchtime, the conclusion of the workday, and in the evenings.

Schedule your LinkedIn posts to go live at 8AM, 9AM, 6PM, 7PM, and 8PM, for instance, if you see that the majority of your followers are in Pacific Standard Time and are most active in the morning and after work.

Record the number of likes, remarks, reactions, and shares each post receives in your spreadsheet along with the day and time it was published.

Change the times of your posts for each day the following week. If you have your post set for Tuesday at 8 AM during week one, for instance, schedule it for 12 PM during week two.

Choosing the optimal days and times to post depending on your own audience data may take some effort, but your discoveries will assist you in doing so!

How to Schedule for Your Best Time to Post on LinkedIn

The final step is to post at those times now that you are more aware of when your LinkedIn followers are most engaged.

Scheduling your LinkedIn updates for your personal best times is the greatest method to stick to it.

With Later, you can plan and automatically publish LinkedIn posts, and it's free for all users.

This is how you do it:

1) Link your Later Account to your LinkedIn profile.

2) Select the ideal day and hour for posting by dragging and dropping content from the Later Media Library onto your calendar.

NOTE: Only picture posts can be scheduled for personal LinkedIn profiles. Video and image posts can be scheduled for company profiles.

3) Create a caption for the post and include hashtags. Additionally, you may tap "Edit Image" to trim the image to the ideal size for LinkedIn and add text to it.

4) Hit save. Without the need for alerts, your scheduled LinkedIn article will automatically publish to your profile.

That's all, then!

Knowing when to post on LinkedIn will help you expand your community and reach new people.

You may also automatically publish your content with Later to take advantage of those peak times. A wonderful mix, indeed!