If you’re in the affiliate marketing game, you’ve probably heard of MailChimp, AWeber, and Infusionsoft. Those are all popular autoresponder companies that help you collect emails from your website and send out newsletters to stay in touch with your potential customers as well as keep your top customers engaged. But which one should you use? When it comes to deciding which autoresponder company to use, there are many factors to consider before signing up for one of these services.
What Is an Autoresponder?
An autoresponder is a type of software that can be used to automatically send an email to someone when they subscribe to your list. Most people use an autoresponder as part of their email marketing campaign, but it can also be used by affiliates to help with lead generation. An autoresponder will deliver one or more emails (or follow-up messages) at a specified time or based on a trigger from your site or click from your visitor. For example, if you create an autoresponder that sends out emails every day between 1 p.m. and 3 p.m.
Why Should I Use an Autoresponder?
If you’re an affiliate marketer or blogger, chances are you’ve worked with email marketing. You probably know that it’s a vital tool to help you connect with potential clients and grow your list. However, did you know that not all autoresponders are created equal? In fact, some autoresponders are more likely to get your readers interested in what you have to say—and spur them into action. Read on to learn more about how to pick out a great autoresponder service—and start driving conversions today!
Which Autoresponders Are There?
There are many autoresponders out there that can help you. Although they’re not all created equal. For example Aweber is one of the best e-mail autoresponders when it comes to automating your sales funnel. They have different emailing plans based on your needs. If you don’t have a huge budget then you might want to try MailChimp because it’s free for up to 2000 subscribers.
MailChimp is a freemium email marketing service that lets you send bulk emails (or emails to lots of people at once). It also lets you track which links are being clicked. MailChimp makes it really easy to use a bunch of email automation triggers like: time-based autoresponders (send out a reminder at 3PM every day), event-based autoresponders (send out a reminder when someone joins your newsletter), or based on behavior (send an offer to anyone who goes to my website but doesn't buy anything). We recommend MailChimp for those who need email marketing tools for more than just affiliates; with their free plan, you can send up to 12,000 emails per month.
Aweber ($19/month for 1000 subscribers)
Aweber is a powerful email marketing software that makes it easy to manage all of your contacts. You can add subscribers via an email capture form or by importing them from a database. It also has advanced features such as A/B testing, RSS-to-email campaigns, and automatic follow-up messages based on time elapsed since a visitor signed up. Aweber is one of our top recommendations for new affiliate marketers because it’s so affordable with great features.
ConvertKit ($29/month for up to 2000 subscribers)
One of my favorite email marketing platforms is ConvertKit. It’s intuitive, cheap (especially if you pay annually) and has a great mobile app. This is my go-to recommendation for first-time bloggers. You can easily import subscribers from your WordPress site or another email provider. I also love that it supports automated email sequences and has detailed tagging to segment your contacts. You can try ConvertKit free with a 7-day trial (no credit card required). There’s also a 30-day money back guarantee so you don’t have anything to lose by trying out both options!
ActiveCampaign ($59/month for up to 3000 subscribers)
The features I was most impressed with at ActiveCampaign were its versatile functionality (it supports lead nurturing, automated workflows based on trigger emails, mobile-friendly design, drip email campaigns that can be up to 10 days long) and ease of use. It also had one of the best mobile apps out of any tool I tried. The service has both a robust free version with basic functionality as well as a reasonably priced paid version ($59/month for up to 3,000 subscribers). Note that you have to pay an additional $9 per month per each additional 1k subscribers beyond 3k subscribers. The company offers generous discounts if you pay annually instead of monthly; it also offers a 14-day free trial so you can get started right away.
Infusionsoft ($249/month - slightly more expensive with bigger plans available).
Infusionsoft is a popular option amongst affiliate marketers because of its functionality. It provides email marketing tools, drip campaigns, automation workflows and integrations with popular platforms like Shopify. The biggest drawback of Infusionsoft is its hefty price tag that starts at $249/month. However if you have a small business or are just getting started with affiliate marketing, then it might be worth exploring other options first as it can get pricy depending on your goals.
Conclusion
The best autoresponder depends on your goal. If you want to
keep in touch with a small number of prospects/clients and nurture them until
they become customers, MailChimp is probably your best bet. If you’re trying to
get more opens, clicks, or conversions from a larger group of people, AWeber
has some great features that will help you do just that.
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